The pages every small business website needs
A practical checklist of the five pages most small business websites need, what goes on each one, and which pages you can skip at launch.
You don't need a big website to look professional. You need the right few pages, each answering one question a customer has. Here is the structure we recommend for most small businesses.
1. Home
Say what you do, who it's for and where, in one sentence at the top. Add your main call to action (call, book, get a quote) and short links to your services. Visitors should understand your business within a few seconds.
2. Services
List what you offer in the words your customers use. If you have several distinct services, give each its own page: it helps customers and helps search engines match you to specific searches.
3. About
People buy from people. Explain who's behind the business, how long you've been doing it and why you work the way you do. Include licenses, certifications or insurance if they matter in your field.
4. Proof
Photos of your work, a portfolio, or genuine reviews. Only use real ones: invented testimonials damage trust quickly and can break advertising rules.
5. Contact
Phone, email, a short form, your address or service area, and your hours. Keep the form short: name, contact details and a message are usually enough to start.
Pages you can add later
- FAQ, once you notice the same questions coming up.
- Blog or guides, if you'll keep them updated.
- Individual location pages, when you open a second location.
- Landing pages for ad campaigns.
Details that matter on every page
- A visible phone number or contact button, especially on mobile.
- Consistent business name, address and phone number, matching your Google Business Profile.
- A clear page title and description for search results.
- Fast-loading images.
Our Starter package covers exactly this five-page structure, starting at $299.